Based in Settat, Morocco and founded in January 2022. Moroccan Association of Innovation and Scientific Research in Artificial Intelligence and Extended Reality (XR the Moroccan Association) is a non-Profit apolitical association whose core mission is to provide a network for all those interested in interdisciplinary research that has a direct bearing on the understanding or remediation of problems associated with Extended Reality (XR), Artificial Intelligence (AI), and Innovation. Our mission is to build an academic-wide platform for researchers, and external organizations to collaborate, innovate and shape the future of Extended Reality and Artificial Intelligence.

The ultimate goal for this association is to bring researchers from different courses, skills, and passions together to build immersive experiences that create a positive change in Moroccan society. We will be using Virtual, Augmented, Mixed Reality, and Artificial Intelligence technologies to create projects that can be used to shape the future of education, medicine, design, geography, computing, psychology, engineering, business and more. We deem it very important to work closely with external organizations and academics throughout the events  we hold.

We will work to fill the skills gap in the technological/digital field and encourage contacts to be made with future employers. We want to be a go-to hub and resource for researchers/lecturers  wanting to do XR/AI research at the university.

XR the Moroccan Association aims to be a powerhouse for innovation and a bridge between academia and industry. In the future, we want our association’s model to be replicated across universities as the importance of XR for researchers is realized.