Research publications
Scientific papers are for sharing our own original research work with other scientists or for reviewing the research conducted by others. As such, they are critical to the evolution of modern science, in which the work of one scientist builds upon that of others. XR the Moroccan association conducts research, assessment, and evaluations on a variety of topics of interest to XR/AI professionals and is committed to making data and resources available to members and the greater higher education community. This section of the website provides links to papers, research, and reports developed by XR the Moroccan association.
“No country has ever prospered without first building its capacity to anticipate, trigger and absorb economic and social change through scientific research.”
Dr. El Mostafa Bourhim
“No country has ever prospered without first building its capacity to anticipate, trigger and absorb economic and social change through scientific research.”
Dr. El Mostafa Bourhim
Latest Publications
Latest Publications
Reshaping Sport with Extended Reality in an Era of Metaverse: Insights from XR the Moroccan Association Experts
Predicting the antecedents of travelers purchase behavior through OTAs – A hybrid structural equation modeling with fuzzy set qualitative comparative analysis
Reshaping Sport with Extended Reality in an Era of Metaverse: Insights from XR the Moroccan Association Experts
Efficacy of Virtual Reality for Studying People's Pre-evacuation Behavior under Fire
Predicting the antecedents of travelers purchase behavior through OTAs – A hybrid structural equation modeling with fuzzy set qualitative comparative analysis
19 October 2024
A Moroccan Child’s Voice: Does It Sound Logical That I Am Excluded From the Design Process, Even Though I Am the End User?
13 June 2024
Extended Reality Adoption in Moroccan Sports Institutes: A Vision for FIFA World Cup 2030
04 November 2024
Exploring Extended Reality Adoption in Moroccan Sports Institutes: A UTAUT Perspective for FIFA World Cup 2030
31 May 2023
Application of Combined SWOT and AHP Analysis to Assess the Virtual Reality and Select the Priority Factors for Education
31 May 2023
Augmented Reality in Marketing Sector: Viewpoint of XR the Moroccan Association Experts
23 November 2023
Big Five and Virtual Reality Marketing Adoption in Morocco: A Deep Learning Approach
13 December 2022
UTAUT2 Model to Explain the Adoption of Augmented Reality Technology in Education: An Empirical Study in Morocco
26 December 2022
How does Personality Matter? Investigating The Effect of Big-Five Personality Traits on Virtual Reality Acceptance Behavior
26 December 2022
Augmented Reality in Education: what XR the Moroccan Association’s Experts Think
26 December 2022
The Impact of Big Five Personality Traits on Augmented Reality Acceptance Behavior: An Investigation in the Tourism Field
26 December 2022
Understanding the Complex Adoption Behavior of Augmented Reality in Education Based on Complexity Theory: a Fuzzy Set Qualitative Comparative Analysis (fsQCA)
26 December 2022
How Can the Marketing Sector Benefit from Virtual Reality? A SWOT Analysis
13 December 2022
Learning Chemistry with Interactive Simulations: Augmented Reality as Teaching Aid
13 December 2022
User Acceptance of Augmented Reality in Education: An Analysis Based on the TAM Model
26 December 2022
Setting Up a Dedicated Virtual Reality Application for Learning Critical Thinking and Problem-Solving Skills
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