Research publications

Scientific papers are for sharing our own original research work with other scientists or for reviewing the research conducted by others. As such, they are critical to the evolution of modern science, in which the work of one scientist builds upon that of others. XR the Moroccan association conducts research, assessment, and evaluations on a variety of topics of interest to XR/AI professionals and is committed to making data and resources available to members and the greater higher education community. This section of the website provides links to papers, research, and reports developed by XR the Moroccan association.

AI Research and Extended Reality

“No country has ever prospered without first building its capacity to anticipate, trigger and absorb economic and social change through scientific research.”

                                                                                                                                                                                                                Dr. El Mostafa Bourhim 

“No country has ever prospered without first building its capacity to anticipate, trigger and absorb economic and social change through scientific research.”

                                                                 Dr. El Mostafa Bourhim 

Latest Publications

Latest Publications

Reshaping Sport with Extended Reality in an Era of Metaverse: Insights from XR the Moroccan Association Experts

Efficacy of Virtual Reality for Studying People's Pre-evacuation Behavior under Fire

Predicting the antecedents of travelers purchase behavior through OTAs – A hybrid structural equation modeling with fuzzy set qualitative comparative analysis

Reshaping Sport with Extended Reality in an Era of Metaverse: Insights from XR the Moroccan Association Experts

Efficacy of Virtual Reality for Studying People's Pre-evacuation Behavior under Fire

Predicting the antecedents of travelers purchase behavior through OTAs – A hybrid structural equation modeling with fuzzy set qualitative comparative analysis

31 May 2023

Application of Combined SWOT and AHP Analysis to Assess the Virtual Reality and Select the Priority Factors for Education

31 May 2023

Augmented Reality in Marketing Sector: Viewpoint of XR the Moroccan Association Experts

26 December 2022

Setting Up a Dedicated Virtual Reality Application for Learning Critical Thinking and Problem-Solving Skills

13 December 2022

UTAUT2 Model to Explain the Adoption of Augmented Reality Technology in Education: An Empirical Study in Morocco

26 December 2022

How does Personality Matter? Investigating The Effect of Big-Five Personality Traits on Virtual Reality Acceptance Behavior

26 December 2022

Augmented Reality in Education: what XR the Moroccan Association’s Experts Think                                                                                        

13 December 2022

Learning Chemistry with Interactive Simulations: Augmented Reality as Teaching Aid                                                                                                    

26 December 2022

Understanding the Complex Adoption Behavior of Augmented Reality in Education Based on Complexity Theory: a Fuzzy Set Qualitative Comparative Analysis (fsQCA)

13 December 2022

User Acceptance of Augmented Reality in Education: An Analysis Based on the TAM Model                                                                              

26 December 2022

The Impact of Big Five Personality Traits on Augmented Reality Acceptance Behavior: An Investigation in the Tourism Field

26 December 2022

How Can the Marketing Sector Benefit from Virtual Reality? A SWOT Analysis                                                                           

23 November 2023

Big Five and Virtual Reality Marketing Adoption in Morocco: A Deep Learning Approach

23 November 2023

Virtual Reality in Education: Designing and Implementing a Dedicated Application for e-Learning

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